A B2B
Sales Playbook

Support your outbound and inside sales with a bespoke
ready-to-use B2B Sales Playbook that will become your growth plan
Download a digital sample here:

created for your business

Why does your business need a Sales Playbook?

Fast results
A well-designed playbook helps salespeople to deliver results consistently, onboard new joiners faster and grow everyone in a team as a top performer.
1
Continuous growth
Your Playbook is a living toolbox that must continue to be revised and developed in order to drive success.
2
Toolbox for your team
We work with CEOs, VPs of Sales, Sales Enablement and Customer Success Managers, helping equip their team with the effective sales tools to continuously grow, up-sell and cross-sell their products and services.
3

With our well-designed B2B
Sales Playbook your sales team:

Reach out
to more prospects
Build a stronger
pipeline
Avoid delays
and roadblocks
Close
more deals


As a result of our workshops & sales playbook development, our clients significantly increase sales productivity and shorten sales cycle. Some increase their sales by up to 56% within the first few months following our involvement.

What is a B2B
Sales Playbook?

Key contents include:

• Sales objectives and strategy
• Sales process, metrics and methodology
• Audience, their pain points and decision making process
•.Framework, tools and tips for prospecting, negotiating and closing sales
A Sales Playbook development includes all the accumulated knowledge around the sales process.
A Sales Playbook explains:

- what to know
- what to do
- what to say
- what to show

What will your B2B Sales Playbook look like?

Are you an early stage start-up?
ACHIEVE YOUR GO-TO-MARKET BREAK-THROUGH
We: help design your prospecting outreach strategy and steps to close sales faster.
You: save time and money by avoiding expensive mistakes.

Sales Playbook allows you to find your product-market fit and to learn more about your ideal persona. It allows to run quick, impactful experiments in a controlled manner instead of unorganised random activities.
Are you a growth company?
SCALE UP YOUR BUSINESS DEVELOPMENT FUNCTION
We: Help to establish a solid sales process that delivers consistent performance and efficient execution across your sales team and generates new, lucrative business opportunities to accelerate growth.

Salespeople need a process and effective toolbox in order to succeed. It happens often that salespeople are not equipped with the right information or this information is very technical, poorly presented and not customised by verticals or client segments. The Sales Playbook addresses all the above issues.
Building a Sales Playbook is not hard.

Building a B2B Sales Playbook that delivers is hard

The return on investment of our workshops can exceed 10X

-1-
We work mainly with heads of sales and sales teams to train them to become better at selling
-2-
Together, we design the sales process, develop sales materials and devise sales strategies and tactics
-3-
At the end of our workshops, we create a bespoke Sales Playbook to be used by the company to help replicate and scale the sales process.

We work with you to create or revise your Sales Playbook

We run sales workshops to train your team on essential sales skills and to improve sales operations and strategy
We develop all key ingredients of a sales process together with your team
We create a tailored Sales Playbook as an end-product of the workshops

What growth our clients experience

up to 63%
increase in sales productivity

up to 37%
shorter sales cycle
up to56%
increase in sales

"In four weeks we got an actionable sales playbook.
It is a deep foundation for our sales team."



Michael Haller, Chief Business Officer at DeepSearch

Not sure if your business can benefit from a Sale Playbook?

Take a Quiz to find out:

Quiz
Does your company need a Sales Playbook?
Take this 5 questions quiz to see how effective is your current sales activities
Start quiz
Our sales team easily uncovers the prospects' pains and knows how to close a sale fast
Bravo! These skills are fundamental in sales.
Next
Check
Show result
Sales people easily adjust and customise their pitch for different decision makers?
Bravo! Many salespeople are falling into the trap of making the same pitch to everyone.
Next
Check
Show result
At least 75% of sales conversations have a clear next step that the prospect has agreed to
Bravo! Your sales team is working towards efficiency.
Next
Check
Show result
New hires go through a rapid onboarding process and start to deliver from the first month
Bravo! Fast on-boarding and knowledge sharing is the key.
Next
Check
Show result
Our salespeople know how to uncover objections and remove any doubts
Well done! Many salespeople are not good at working with objections.
Next
Check
Show result
It's time to turn your sales into an effective process
Let's talk to see how fast we can design your Sale Playbook so that you can watch your sales growing
Restart
It's time to turn your sales into an effective process
Let's talk to see how fast we can design your Sale Playbook so that you can watch your sales growing
Restart
It's time to accelerate your sales
Let's talk to see how fast we can design your Sale Playbook so that you can watch your sales growing
Restart
It's time to accelerate your sales
Let's talk to see how fast we can design your Sale Playbook so that you can watch your sales growing
Restart
You've cracked the enigma code!
Restart

Don't just take our word for it

We work with heads of sales and their teams to create a B2B Sales Playbook which will help replicate and scale the sales process
Most tech start-ups, once they validate their product-market fit, don't have the time, the experience or the resources to process the information they got from potential customers to create a scalable sales process around it.

As a result, the sales don't accelerate as planed and the growing sales team feels lost and lacks in efficiency.

Read our step by step guide on how to create an in-house sales playbook