8 SALES podcasts
you should follow
in 2021

Many of us start 2021 with resolutions for the new year – to eat healthier, exercise more or spend more time with loved ones. But "to learn more" shouldn't be missing on that list. Especially in sales it is important to constantly stay up to date with current trends, to revise your selling techniques and keep on learning throughout the process. All of this can be hard after a long day of work, and too often we give in to the temptation of watching a film instead of working on ourselves.

That's where podcasts come into play to make our life a little easier. Listening to podcasts is a simple way to learn new sales insights while being entertained at the same time. It is often also more convenient, since you can easily decide on the spot what you want to listen to and listen to it anywhere you are: while walking your dog, doing groceries, or waiting for your client to arrive at a meeting.

But finding the best sales podcasts in the mass of options isn't always easy. So what exactly should you start listening to?

We collected 8 insightful podcasts you should follow to easily learn something new and improve your sales skills in 2021.

When you follow the Salesman Podcast it will take some time till you run out of something to listen to – with over 700 episodes, the podcast covers a wide range of different topics related to sales: from important soft skills and current trends to the role of behavioural psychology and social influence. It's host, Will Barron, has conversations with interesting individuals coming from all different backgrounds. Who better to learn negotiation skills from than a former FBI agent? Or wouldn't it be interesting to hear a neuropsychologist share his knowledge about the neuroscience of selling? During his interviews, Barron extracts all those insights for you to implement them right away during your next sales conversation.

Bryan Neale and Bill Caskey belong to the leading experts for B2B sales trainings, both having many years of industry experience. In their podcast “Advanced Selling" they share their tips and tricks on how you can improve your sales strategy and increase your growth rate. With their great sense of humour, their content is not only informative but also entertaining at the same time.

“Conversations with Women in Sales" is dedicated to be a helpful resource for female sales professionals by sharing the insightful stories of successful women working in sales. Even though the podcast focuses on conversations with women in sales roles, it is not only for women, but offers something for everyone. It includes practical advise to advance one's sales career, leadership tips, how to overcome adversity and much more.

James Carbary and Jonathan Green are the perfect hosting duo: both are experts in B2B sales, while James is specialised in marketing strategies and Jonathan in legal matters. Together they complement each other, leading to practical and fun discussions with their guests. They interview different business leaders who share their advise on how to sustain and maintain a company's growth. Since the podcast publishes almost daily new episodes, the topics are always relevant and pick up recent sales trends and events.

If you want to persuade others, you have to understand why people act the way they do. Victor Antonio provides his listeners with a better understanding of consumer behaviour and the aspects that influence people to buy something - or not. He focuses on both practical, as well as strategic topics, which will help you to understand your prospects in a better way.

Sales Hacker is one of the biggest communities for B2B sales. In 2018 they started their own podcast, helping anyone working in sales to navigate through sales processes, strategies and techniques. Additionally to their weekly episodes, the team added short Friday sessions of around 5 minutes - ideal for anyone who has not enough time to stay up to date with longer recordings. Try to find those few minutes every week to work on your sales skills by learning new and short insights.

What are the habits, strategies and mindsets of successful people in sales? To find that out, you should listen to Jennifer and Jeffrey's podcast “Sell or Die", where the two talk about the art and science of sales. They invite outreaching people from different areas related to sales, marketing and personal development who share their thoughts and ideas on different topics.

The #stayhuman podcast was created with the purpose of demystifying sales and analysing what it means to be a "great" salesperson. Due to its host Malvina and her enthusiastic and positive nature the podcast is fun and interesting to listen to. It will help you master necessary communication skills and difficult situations. Malvina is also open to any suggestions on what topics to cover so if you want to explore a particular topic, just give her a shout!